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ACADEMIC
        JOURNALS

KOREANIZATION AND ITS SOFT-POWER

  • Analyzing Koreanized marketing strategies

  • Scrutinizing how soft power is an Korean pop culture instrument, reaching global markets

  • Examining cultural hegemony and cultural hybridization as the Korean government's commercial policies

TOKENISM

  • Portraying Ono's struggle of being tokenized

  • How Asian women are suffering from tokenism 

  • Consequences of Ono's passive and peaceful protests

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